To celebrate the highly anticipated addition of Carne Asada to their menu, Chipotle partnered with some of the top Twitch streamers to bring a fun, interactive experience to the streams. To service this, Grab created the Chipotle Burrito Builder extension - a mini-game that tasked viewers with learning and then accurately recalling their streamer’s Chipotle order from memory. Various ingredients populated the screen and viewers had to select the right grouping of ingredients to correctly build their streamer’s order and earn points. Points were tallied on a community leaderboard throughout the sponsored activations, and the top users won rewards!
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