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McDelivery Flock to Unlock

Amidst a global pandemic, McDelivery was focused on bringing everyone's McDonald’s favorites right to their doorstep.

Grab was tasked with creating an experience that generated excitement around the McDelivery service. Taking inspiration from the app delivery tracker we’ve all grown so accustomed to, viewers were prompted to build hype in Chat by spamming keywords (#McDelivery, #BigMac, #McFlurry, and more) in order to drive the progression of a visual delivery tracker that lived on stream. Every time chat successfully filled the McDelivery meter, the channel unlocked an animation and gifted subs!

Created For

October 2020