Amazon wanted to create an interactive and competitive experience around the release of New World: their first-ever MMO game. In response, Grab Labs built a mini-game in which viewers proved their faction loyalty by contributing the most points to the stream. Viewers collected resource drops, crafted weapons, and found rare faction crests. At the end of the two week battle, the top players on the leaderboard won a copy of the highly anticipated game! The extension was featured on 66 channels and seen by nearly 5 million viewers.
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